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Sustainable Reporting Initiative: Bicycle Associations Publish Guide for the Bicycle Industry:

Frank­furt am Main / Ber­lin, 23.06.2023. At Euro­bike 2023, the Ger­man bicy­cle indus­try asso­cia­ti­ons Zwei­rad-Indus­trie-Ver­band ZIV, Ver­bund Ser­vice und Fahr­rad (VSF) and Zukunft Fahr­rad along with BIKEBRAINPOOL will publish a gui­de for the bicy­cle indus­try on sus­taina­bi­li­ty report­ing in accordance with the Ger­man Sus­taina­bi­li­ty Code (DNK).

Sus­taina­bi­li­ty is a cen­tral topic of our time and the com­pa­nies and asso­cia­ti­ons acti­ve in the bicy­cle indus­try are also addres­sing this inten­si­ve­ly. Many com­pa­nies in the bicy­cle indus­try are stri­ving to ope­ra­te more sus­tain­ab­ly and to keep sight of the enti­re sup­p­ly chain. For even if bicy­cles are an envi­ron­men­tal­ly fri­end­ly means of trans­port, a gre­at many oppor­tu­ni­ties and exten­si­ve poten­ti­al still exist for the bicy­cle indus­try to act more sus­tain­ab­ly over­all.

The stric­ter EU legis­la­ti­on also means that signi­fi­cant­ly more com­pa­nies will be obli­ged to report on their sus­taina­bi­li­ty mea­su­res in a manage­ment report in the future, inclu­ding some com­pa­nies from the bicy­cle indus­try. With the Sus­taina­bi­li­ty Report­ing Gui­de, the asso­cia­ti­ons are now pro­vi­ding com­pa­nies with expl­ana­ti­ons and gui­de­lines to help them com­ply with the requi­re­ments of the Ger­man Sus­taina­bi­li­ty Code in terms of the scope, plan­ning, sta­tus and pro­gress of this issue. First and fore­most, though, the Sus­taina­bi­li­ty Report­ing Gui­de shares recom­men­da­ti­ons for the con­cre­te imple­men­ta­ti­on of sus­taina­bi­li­ty report­ing. It moreo­ver con­ta­ins prac­ti­cal examp­les along with lots of infor­ma­ti­on on sus­taina­bi­li­ty regu­la­ti­ons, report­ing stan­dards and obli­ga­ti­ons. With this com­pre­hen­si­ve infor­ma­ti­on, the asso­cia­ti­ons are addi­tio­nal­ly pur­suing the com­mon goal of moti­vat­ing as many com­pa­nies as pos­si­ble to deal more inten­si­ve­ly with sus­taina­bi­li­ty in the bicy­cle indus­try, to look both inwards and to the future, and to set goals and report on the­se.

Count­less com­pa­nies from the bicy­cle indus­try were direct­ly invol­ved in the deve­lo­p­ment pro­cess that las­ted seve­ral months through various for­mats. Among others, a two-day in-per­son work­shop took place in Ber­lin and in-depth inter­views were con­duc­ted with dif­fe­rent com­pa­ny repre­sen­ta­ti­ves on their spe­ci­fic expec­ta­ti­ons and requi­re­ments for the pro­ject.

Anke Schäff­ner, cen­tral gui­de coor­di­na­tor and Head of Poli­cy & Advo­ca­cy at ZIV:
“We are proud to be able to pre­sent the Sus­taina­bi­li­ty Report­ing Gui­de at Euro­bike today tog­e­ther with our part­ners from the other bicy­cle indus­try asso­cia­ti­ons. Its deve­lo­p­ment in recent months invol­ved an inten­si­ve awa­re­ness-rai­sing and deve­lo­p­ment pro­cess in our indus­try and has prompt­ed a gro­wing num­ber of com­pa­nies to begin working toward ope­ra­ting more sus­tain­ab­ly. The gui­de will moti­va­te and sup­port them in this.”

Sabi­ne Zick­graf, Head of Sus­taina­bi­li­ty & CSR at Ver­bund Ser­vice und Fahr­rad:
“The mes­sa­ge is clear: We want to tack­le the issues of sus­taina­bi­li­ty and cli­ma­te pro­tec­tion and to con­ti­nue making pro­gress here. For this also cor­re­sponds with the demands of the bicy­cle shop cus­to­mers. We are thril­led to be able to pre­sent the out­co­me of our inten­si­ve work in recent months here at Euro­bike. The joint endea­vours of the asso­cia­ti­ons and the respec­ti­ve mem­ber com­pa­nies invol­ved make the Sus­taina­bi­li­ty Report­ing Gui­de the go-to resour­ce of the bicy­cle indus­try from now on.”

Alex­an­der Rosen­thal, Head of Poli­cy at Zukunft Fahr­rad:
“Ever­yo­ne is tal­king about sus­taina­bi­li­ty – and the bicy­cle indus­try is actively doing some­thing. For sus­taina­bi­li­ty is beco­ming incre­asing­ly important for suc­cessful busi­ness and our mem­bers are con­scious­ly fur­the­ring this pro­cess. This is an oppor­tu­ni­ty for com­pa­nies to bet­ter meet their own requi­re­ments and tho­se of their cus­to­mers and employees, and will rapidly pay off. Cycling is the most sus­tainable mode of trans­port, so it is only logi­cal that this important issue is prio­ri­ti­sed.”

Isa­bell Eber­lein, BIKEBRAINPOOL
“We are deligh­ted that the indus­try has begun pur­suing this path, start­ing with the BIKE CHARTA and 107 direct recom­men­da­ti­ons for action and ending with the Sus­taina­bi­li­ty Report­ing Gui­de for the bicy­cle indus­try, which pro­vi­des the stra­te­gic basis and recom­men­da­ti­ons for action. All com­pa­nies can now get star­ted for them­sel­ves. At the same time, we would like the indus­try to con­ti­nue working tog­e­ther on the over­ar­ching issues: pack­a­ging, sus­tainable mate­ri­als and local pro­duc­tion. The Sus­taina­bi­li­ty Code work­shop in Janu­ary with more than 60 CSR mana­gers crea­ted a basis of trust that we can build on at this year’s EUROBIKE. We look for­ward to see­ing the results next year.”

The gui­de for the bicy­cle indus­try on sus­taina­bi­li­ty report­ing in accordance with the Ger­man Sus­taina­bi­li­ty Code was pre­sen­ted at the Big Sus­taina­bi­li­ty Event at Euro­bike 2023, which is the lea­ding inter­na­tio­nal trade fair for the bicy­cle indus­try. The asso­cia­ti­ons were advi­sed during the con­cep­ti­on and imple­men­ta­ti­on by the agen­cy sus­tainable nati­ves.

The gui­de is available for down­load in Ger­man and Eng­lish.

Press pho­tos are available here. Pho­to­credit: Rai­ner Kraus-Blen­de

Text for press pho­tos: “Pre­sen­ta­ti­on of the Sus­taina­bi­li­ty Report­ing Gui­de for the bicy­cle indus­try at Euro­bike 2023 by the par­ti­ci­pa­ting bicy­cle indus­try asso­cia­ti­ons.
From left to right: Ulri­ke Saa­de (BIKEBRAINPOOL), Jas­per Berg, Sabi­ne Zick­graf (VSF), Anke Schäff­ner (ZIV), Alex­an­der Rosen­thal (Zukunft Fahr­rad)”

Marei­ke Schod­der, Lei­tung Pres­se- und Öffent­lich­keits­ar­beit Zukunft Fahr­rad, Pres­se­spre­che­rin
presse@zukunft-fahrrad.org | Tel. 0160 — 795 80 27

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